Working closely with both 343 Industries (publisher) and 215 McCann, developed a full service 360 campaign for Halo Wars 2.
Working with 215 McCann to give them gaming insider knowledge so they could correctly represent the iconic characters from the Halo universe in a funny, lighthearted way.
We commissioned three of the most talented street artists to paint murals in six major cities across the United States. We partnered with Snapchat and turned it into a scavenger hunt that celebrated art, gaming, and Halo lore.
Using the social platform Twitter to create a quick game between two friends using Blitz Cards to show off how the new game mode works.
Using insider knowledge and broad awareness to support the title across Xbox social channels to both fans of RTS games and the Halo franchise.
Supporting the title with featured Xbox bundles and Pre-order incentives with major retailers such as Amazon, Best Buy, and more.