Campaign for the Xbox release of PlayerUnknown's Battleground's. Using both broad awareness and insider / gamer knowledge, this was one of the most successful 3PP campaigns of Xbox marketing.
Using real-world elements to mimic in-game items in order to get the public up-to-speed on what PUBG is. My clever use of photography, post-production, and a sense of mystery not only caught peoples' attention, but kept them hooked on all content pushed out for this upcoming AAA title.
Using my core / insider gamer knowledge, I created assets that spoke to the millions of people that are already familiar with what PUBG is...and getting them stoked to play this title on the Xbox. This included everything from mimicking in-game UI, clever use of custom made emoji's referring to the Winner Winner Chicken Dinner, and the fact that most people in the game do not wear shoes.
Taking in-game footage and creating quick, easily consumable cut-downs that show off the basic premise of this game: Land, Loot, Survive.
Much like what I did for Destiny 2, I created an official Xbox Club for all PUBG players, known as The Dinner Division. Custom design, logo's, and more were used to gain popularity and interest among gamers. They use the club as a place to squad up, trash-talk, make friends, and share highlights.