CALL OF DUTY: AGENCY OF RECORD

Working as the Senior Art Director on the agency/advertising side, it was our job to conceptualize and execute campaigns for the popular FPS Call Of Duty: Modern Warfare, Call Of Duty: Black Ops Cold War, along with Warzone, the massive free-to-play battle royale (that garnered 70 million users worldwide). Developed by Infinity Ward, Treyarch, and Raven Software and published by Activision - Blizzard. As the agency of record for Digital and Social, no task was too big or small for this client. The team and I were able to utilize our subsequent skills plus gained knowledge in the social realms to cater to the core while making conversions for the broad.

COLD WAR WORLDWIDE MP REVEAL EVENT

The biggest streamers in the world come together with Call of Duty® developers to give you a deep dive into the latest Call of Duty Multiplayer experience across new maps and modes. Our team was tasked with supporting Activision with developing the overall look, containers, style-guides, along with live and social support in real time.

COLD WAR LAUNCH

Animating key art, executing bundle offers for social, and developing confidential microfiche to help support the launch of Black Ops: Cold War.

WARZONE

Coming up with both low lift ideas and big campaigns for the FTP MP hit Warzone that drove awareness and conversions. A mix of fresh ideas, content series (including UGC, Gamecap, and creative by my team), Snapchat implementations, and fun executions that kept our community engaged and happy. Working closely with Infinity Ward, Activision, 72 and Sunny and content creators to execute some of the best content this gaming channel had to offer.

all NEW WAYS TO TRAVEL

inspired by The Underground (London) and created a fake in-game company known as Warzone Transport Safety and design these cute little vector-based train safety PSA’s

VIRAL SOCIAL CONTENT

Capitalizing on social trends and relating it to our community by trolling our audience with “The Stadium isn’t open because it’s made of cake” (which become one of the overwhelmingly positive and most engaged posts of the year) before actually opening the stadium.

A new faction enters the fray. Introducing new operators, skins, and storyline and supporting it with content that got the community stoked to jump back into the fight including some Guy Ritchie inspired character intros.

RECURRING CONTENT SERIES

I developed some recurring content series that the community heavily engaged with such as Spot The Sniper and Equip Your Operator that were executed for Instagram.

IG Stories execution. Various slides featuring new/meta weapons and the possible attachments with call-outs. This brought awareness to meta’s in the social realm along with the purpose (and look) each attachment served.

SOCIAL LOW LIFT

Utilizing core knowledge and verbiage to leverage high-level engagement within the community